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Resource Guide for Dental Students and New Dentists

Resource Guide for Dental Students and New Dentists

Resource Guide for Dental Students and New Dentists

Mr Scott McDonald
Mr Scott McDonald

$25.00 $ 25.00 $ 25.00

$25.00 $ 25.00 $ 25.00

$ 25.00 $ 25.00 $ 25.00
$ 25.00 $ 25.00 $ 25.00
Normal Price: $25.00 $25.00

Review:

Launch date: 19 Jan 2018
Expiry Date:

Last updated: 19 Jan 2018

Reference: 162175

This course is no longer available

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Latest User Comments

Miss Lenah Nalule (10 Apr 2017)
very well presented.

I would like to...

Course Availability

This course is only available to trainees days after purchase. It would need to be repurchased by the trainee if not completed in the allotted time period. This course is no longer available. You will need to repurchase if you wish to take the course again.

Description

This Resource Guide is the work of years of experience in dental marketing consultation. It is intended as a useful tool for dental students and young dentists who wish to find a handy resource of providers of specific services. This Guide has been divided into three sections:
1. Sources
2. Readings
3. Bibliography

Objectives

Objective
to have a resource of providers of specific services
Mr Scott McDonald

Author Information Play Video Bio

Mr Scott McDonald

Scott McDonald is owner and president of Doctor Demographics, LLC, a firm specializing in marketing analysis services and research for professional practices. The company has been serving general and specialty practices for nearly 30 years and is the largest provider of detailed demographic and marketing analysis to healthcare practices in the United States.

Scott also runs Scott McDonald & Associates, Inc. which is the speaking/consulting arm of Doctor Demographics. Programs are offered to study clubs, component and constituent societies of organized medicine and dentistry as well as consulting firms, national vendors, and government organizations.

Scott is the former Marketing Manager for the California Dental Association. He helped start organized dentistry’s first efforts in public relations and advertising shortly after the regulations of professional marketing changed in 1977. Since that time he has worked with healthcare practices and associations across the U.S. and Europe.

During his career, Scott McDonald has set the standard for market research, demographic and psychographic applications for dentistry. He has written many articles for the professions as well as for national and state dental organizations on the topic.

As a lecturer, facilitator and moderator for dental organizations, Scott has helped volunteer leaders in more than 200 societies and associations with strategic planning and organizational communications. In 2015 he was a featured speaker at the American Association of Orthodontics national meeting as well as the American Veterinary Medical Association annual conference. At national and regional meetings he has addressed the topics of site analysis, demographic trends, and referral base promotional activities.

Scott received his Master of Arts degree from Brigham Young University in Mass Communications. His thesis was on the theories and best practices of professional practice advertising, public relations, and site analysis.

He resides with his family in Lehi, Utah. Scott is the father of 5 children (and grandfather of four). He is the Past-President of the National Speaker’s Association, Sacramento Chapter. Other programs include “Healing the Breach: Broken Referral Systems,” “Gripe! Gripe? Gripe! Getting Along With Difficult People,” and “Professional Practice Persuasion Techniques and Theories.”

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

Faculty and Disclosures

Additional Contributors

Conflicts Declared

Conflicts of Interest declaration by Author:

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User Reviews (1)

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Miss Lenah Nalule (10 Apr 2017)
very well presented.

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