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Law Firm Web Presence: Content and Ethics - Recorded: 05/07/15

Law Firm Web Presence: Content and Ethics - Recorded: 05/07/15

Law Firm Web Presence: Content and Ethics - Recorded: 05/07/15

Ken Matejka
Ken Matejka
on behalf of Alameda County Bar Association

$FREE $ FREE $ FREE

$ FREE $ FREE $ FREE
$ 75.00 $ 75.00 $ 75.00
Normal Price: FREE $75.00

Review:

Launch date: 05 May 2017

Expiry Date:

Last updated: 26 May 2017

Reference: 181203

Exam is embedded in the course
No Exam Available

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Course Availability

This course is only available to trainees days after purchase. It would need to be repurchased by the trainee if not completed in the allotted time period. This course is no longer available. You will need to repurchase if you wish to take the course again.

Description

In an economy where 40,000 new law school graduates compete each year for fewer clients, your law firm’s online presence is no longer an optional tool that can be treated as an afterthought of your business development plan.

Please join the ACBA Barristers Section and attorney and author Ken Matejka (JD, LL.M), president of an online marketing company for lawyers, discusses the elements of a successful law firm website. This program will cover what you can do in-house to improve your site, including making it more visible, while keeping all of your online properties in compliance with the restrictions of the California Rules of Professional Conduct.

Ken will discuss how to use Google Analytics data to illustrate what information about website visitors is useful in determining whether a site is sufficiently visible, and whether your website is effective in converting visitors into client inquiries.

Recorded: 05/07/15

Objectives

Upon completion of this course, the learner will be able to:
1. Understand the elements of a successful law firm website.

2. Examine what you can do in-house to improve your site, including making it more visible, while keeping all of your online properties in compliance with the restrictions of the California Rules of Professional Conduct.
Ken Matejka

Author Information Play Video Bio

Ken Matejka
on behalf of Alameda County Bar Association

Ken Matejka, has been an attorney in California for over 26 years, and is a former member of the American Bar Association’s Standing Committee on Lawyer Referral and Information Services. He is author of the #1 bestseller “The Lawyer’s Ultimate Guide to Online Leads.” For 17 years, he worked at the BASF Lawyer Referral and Information Service and in 2006 founded an online visibility company dedicated exclusively to helping lawyers and bar associations get more clients through their web presence. Ken is a regular speaker on the topics of online visibility, website lead-generation for attorneys, and related ethics issues.

Bar ID: 138577

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • State Bar of California
  • 1.00 Hours -
    Reference number: 297

Faculty and Disclosures

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