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The 180 Degree Dental Journey: Part Five: Marketing Strategies

The 180 Degree Dental Journey: Part Five: Marketing Strategies

The 180 Degree Dental Journey: Part Five: Marketing Strategies

Michael Abernathy DDS
Michael Abernathy DDS
on behalf of Dental Town

$89.00 $ 89.00 $ 89.00

$89.00 $ 89.00 $ 89.00

$ 89.00 $ 89.00 $ 89.00
$ 89.00 $ 89.00 $ 89.00
Normal Price: $89.00 $89.00

Review:

Launch date: 08 Mar 2017
Expiry Date:

Last updated: 08 Mar 2017

Reference: 170495

This course is no longer available

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Course Availability

This course is only available to trainees days after purchase. It would need to be repurchased by the trainee if not completed in the allotted time period. This course is no longer available. You will need to repurchase if you wish to take the course again.

Description

New patients are the fuel for success. An effective marketing campaign insures that success. Marketing should be driven by the demographics of your area along with your practice style. Keep in mind that consumers vote with their feet, and if you have plateaued, you are not meeting their needs. This program takes you from philosophy, to the nuts and bolts of a successful marketing campaign. You will see how to structure a marketing strategy from planning to execution with real examples of each type of marketing along with the statistics to support what type of results you should expect. From budget and case average to structuring a comprehensive step by step marketing program, you will have it all. We as dentists were never given the correct tools to manage and promote a business. This course will give you “nothing but meat” to do lists of hundreds of marketing strategies. Nothing will affect change like unlimited new patients and this module guarantees that you will have everything you need to become the master at successfully getting patients to call your office for appointments. This is part 5 of a six part series that as a whole gives you every step to thrive in Dentistry in any location or economy

Objectives

Objectives
Use demographic studies to determine the types of patients that live in your draw area. Determine how to set up a marketing strategy to take into account the budget, case average, and return on investment in order to have unlimited new patients. Understand the logical order of what to do, when, and how to incorporate over 30 different marketing outreaches. "Cosumerize" your practice to maximize your return on current patients, new patients, and reactivation strategies. See how offers, hours, systems, and removal of barriers clear the way to maximize the results in any marketing platform.
Michael Abernathy DDS

Author Information Play Video Bio

Michael Abernathy DDS
on behalf of Dental Town

Michael Abernathy DDS graduated from Baylor College of Dentistry in 1975. He is the founder of McKinney Dentist.com: A multimillion dollar practice with a 50% overhead and the gold standard of dental practices for over 37 years. He is also a founding partner of Signature Dental labs, Summit Practice Solutions, and Clinic Filler. Michael Abernathy is the author of over 250 articles and three books, and is both a speaker and educator.

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • Academy of General Dentistry (PACE)
  • 2.00 Hours

Faculty and Disclosures

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