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Do You See What We See?

Do You See What We See?

Do You See What We See?

Tim Fortner
Tim Fortner
on behalf of Quantum Optical

$15.00 $ 15.00 $ 15.00

$15.00 $ 15.00 $ 15.00

$ 15.00 $ 15.00 $ 15.00
$ 15.00 $ 15.00 $ 15.00
Normal Price: $15.00 $15.00

Review:

Launch date: 22 Mar 2017
Expiry Date:

Last updated: 06 Sep 2018

Reference: 173801

This course is no longer available

Exam is embedded in the course
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Course Availability

This course is only available to trainees days after purchase. It would need to be repurchased by the trainee if not completed in the allotted time period. This course is no longer available. You will need to repurchase if you wish to take the course again.

Description

Introduction: This seminar is based on an extensive study of both the vision care market and the consumer. This information reveals the significant changes in the market place, and how the 21st century consumer has changed their criteria for making purchases. Information includes: the latest statistics on how the Internet is affecting the market place; how corporate America is viewing third party programs and specifically the changing trends in vision care providers; the impact of the digital revolution in lens technology; the new phenomena known as ‘information parity’ and how opticians are preparing for these changes. The optician of the second decade of the 21st century is poised for some of the greatest opportunities in vision care, ever, as long as they are prepared to meet this consumer’s expectations.

Objectives

Objectives
Upon completion of this course the participant should be able to understand: this information is ‘must-have’ information; what a survey of over 5,000 consumers reveals: why patients keep buying from a particular provider; why they even buy more from this provider going forward, and more importantly how they become an advocate on the behalf of this provider. how these patients are using social media that can reach hundreds of people through blogs, Facebook, Twitter, etc.
Tim Fortner

Author Information Play Video Bio

Tim Fortner
on behalf of Quantum Optical

Drawing on more than 35 years experience in the optical industry, Tim Fortner is a veteran professional. A frequent lecturer in both the United States and abroad, Fortner delivers insightful, forward-thinking lectures and seminars addressing the industry’s latest challenges and opportunities. In July, Fortner re- joined Transitions Optical as manager of trade development. Tim is no stranger to Transitions, having formerly held the director of training and education position. Fortner comes to Transitions from the Southern College of Optometry in Memphis, Tennessee, where he was on staff as Chief of Ophthalmic Services and an adjunct professor. Fortner was a founding partner in Streamline Communications, a marketing company that specializes in professional retail training and education for optical professionals. Fortner has also served as vice president of Muller Optical and Progressive Lens Laboratory, president of Creative Concepts, and director of training and education for Transitions Optical. He has held leadership positions in the Optical Laboratories Association (OLA), and has served on the National Panel of Presbyopia. Fortner is on the editorial advisory board of Eyecare Business magazine, and is co-author of “Making Managed Care Work for You.” His current seminar, “Telling the Best Story: Benchmarks and Best Practices”, features an instructional workbook being utilized in three colleges of optometry. Over 10,000 of the workbooks have been distributed.

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • American Board of Opticianry (ABO)
  • 1.00 Credits -
    Reference: STWQO518-2 (Technical)
  • Florida Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: (20-550283) Technical
  • Georgia State Board of Examiners in Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
  • Nevada State Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: ABO STWQO518-2 (Technical)
  • New York State Education Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: (13-01) DISP
  • Ohio State Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: STWQO518-2 (Technical)
  • Tennessee State Board of Optometry
  • 1.00 Units

Faculty and Disclosures

Additional Contributors

Conflicts Declared

Conflicts of Interest declaration by Author:

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