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I Need My PD - Dealing with Online Eyewear Sales

I Need My PD - Dealing with Online Eyewear Sales

I Need My PD - Dealing with Online Eyewear Sales

Gary McArrell LDO, ABOM, NCLC
Gary McArrell LDO, ABOM, NCLC
on behalf of Quantum Optical

$15.00 $ 15.00 $ 15.00

$15.00 $ 15.00 $ 15.00

$ 15.00 $ 15.00 $ 15.00
$ 15.00 $ 15.00 $ 15.00
Normal Price: $15.00 $15.00

Review:

Launch date: 22 Mar 2017

Expiry Date:

Last updated: 23 Mar 2017

Reference: 173766

Exam is embedded in the course
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No Exam Available

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Course Availability

This course is only available to trainees days after purchase. It would need to be repurchased by the trainee if not completed in the allotted time period. This course is no longer available. You will need to repurchase if you wish to take the course again.

Description

Introduction: Today’s eye care providers (ECPs) are faced with an unprecedented challenge; online eyewear providers. There are two distinct parts to the challenge. First, there is dealing with the patient that intends to purchase online immediately. A strategy is needed to capture as many of them as possible. The second part of the challenge is developing a long term plan to compete as effectively as possible with online eyewear providers. There is not a single strategy that is right for everyone.

Objectives

Objectives
Upon completion of this course the participant should be able to: understand the emerging online eyewear marketplace; understand strategies for dealing with patients that intend to purchase online immediately; understand long term strategies for dealing with the changing ophthalmic marketplace.
Gary McArrell LDO, ABOM, NCLC

Author Information Play Video Bio

Gary McArrell LDO, ABOM, NCLC
on behalf of Quantum Optical

Gary McArrell, LDO, ABOM, NCLC is a Florida licensed and board certified optician at The Hour Glass, Inc. in Tallahassee, Florida. He holds a BS in Finance, is a member of the Opticians Association of America, Professional Opticians of Florida and is secretary of the Society to Advance Opticianry. He is a Fellow of the National Academy of Opticianry. Mr. McArrell is advanced certified by the ABO and is certified as a Master in Ophthalmic Optics. He is also a graduate of the OAA's Refractometry program. He is approved by the ABO as a speaker on general and advanced topics. He has more than twenty years experience as an optician and optical manager.

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • American Board of Opticianry (ABO)
  • 1.00 Credits -
    Reference: SWQO273-2 (General)
  • Georgia State Board of Examiners in Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
  • Nevada State Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: ABO SWQO273-2 (General)
  • New York State Education Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: (12-06) DISP
  • Ohio State Board of Optometry
  • 1.00 Hours -
    Exam Attempts: 3
    -
    Exam Pass Rate: 60
    -
    Reference: SWQO273-2 (General)
  • College of Opticians of Ontario (COO)
  • 1.00 Units -
    Exam Pass Rate: 70
  • Tennessee State Board of Optometry
  • 1.00 Units

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